In 1969, Iceland was the second country in the world to require health warning labels on packs of cigarettes.[7] In 1971, Iceland was the first country to ban tobacco advertising in mass media, cinemas and outdoors.[8] It was also the first country to implement graphic health warning labels in 1985,[9] and then, in 2001, the first to prohibit tobacco and tobacco trademarks being visible to consumers at the point of sale.[10] Other measures included a smoke-free day, first held in 1979, as part of a national campaign to raise awareness among the public about the health risks of smoking
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Yet until very recently, controlling the tobacco-related epidemic, implementation of the tobacco treaty (the WHO Framework Convention on Tobacco Control), and decreasing NCDs were not high on the international development agenda
Its an amazing, amazing short story