They became interested in collaborating on the project to better understand what Berg calls non-identified smokers two years ago, when Emmanuel initiated a campuswide smoking ban, resulting in many conversations among students, faculty and staff about related health issues
when she got back home, she'd probably qualify as a legitimate sadist, perhaps even a diagnosable psychopath
The advertisements also reflected the same goal, with a strategy internally referred to as bold and aggressive. The ads were meant to convince consumers that Merit was a breakthrough cigarette, and thus presented information in the style of newspaper articles, featuring headlines with scientific substance and validity ads that looked important and impressive. Indeed, Merits ad campaign, reaching into the 1980s, used a journalistic, reportorial style one which an editor might use for a front page story in a major newspaper. As is the case with the majority of products on the market, brands of cigarettes were named in order to send particular messages to consumers
(e) So many August fogs, So many winter mists