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Then in the 1990s, with the Master Settlement looming and the lobby for FDA regulation underway, attention shifted to an emerging business strategy known as "relationship marketing." Where traditional marketing emphasized individual sales, this new model traded in human economics:investments in individual customers, through direct communication and rewards, could pay off in long-term loyalty and word-of-mouth promotion

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Get weekly health news READ MORE: Woman featured in graphic anti-smoking ads dies of cancer, hailed as hero Unlike using heroin or cocaine, whose downsides are more quickly evident, the adverse health effects from cigarettes are more akin to a slow burn, often lulling smokers into a false sense of security