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[If you represent an organization, to use this form as an "endorsement" of Breathe California's Project E-NUFF's policy idea to stop the online sale of flavored tobacco, please add the name of the organization after your name.] References: Ambrose BK, et al., "Flavored Tobacco Product Use Among US Youth Aged 12-17 Years, 2013-2014." JAMA 2015

Moreover, graphic HWLs that elicit strong emotional reactions have been found to be more effective than more symbolic or abstract representations of risk [28-30]

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Reward cycle: Pleasure-linked learning gives tobacco strong priority whenever stress or boredom invites relief seeking