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Industry players have invested heavily in research to show that noncombustible products present much lower exposure to toxic substances than conventional cigarettes

The midpoint estimates for each price point are the primary estimates lifted up in the report

This filtration system helps remove harmful chemicals and cools the smoke

Adverse events were graded according to the severity of the symptoms/signs using a 3-point scale, 1 = mild (easily tolerated, causing minimal discomfort), 2 = moderate (discomfort significant enough to interfere with daily activities) and 3 = severe (incapacitating and/or requiring therapeutic intervention)