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A short time later, Camel launched its healthful properties campaign, which promised renewed energy

The agency will continue to review product submissions and exercise its legal authority and consumer protection duty to remove products from the market when they fail to meet the public health bar set forth under law. The FDA is giving retailers 30 days to stop selling these four products, after which the products will be considered adulterated and misbranded, thereby making it illegal to sell them in the United States and subjecting retailers to prosecution and/or fines.

The company promoted its cigarettes almost everywhere, including on billboards, in magazines and newspapers, on matchbook covers, on the sides of barns and in point-of-purchase retail store displays

In 1955, the FTC banned all references to health and digestion claims, as well as banned such terms as energy, nerves and doctor. Then, two years later, the Surgeon General released a statement linking smoking with lung cancer