Supreme designer discovered his muse in a

discovered his muse in a stray kitten named Loco

both on and off the track

With contributions from renowned Black artists like Carrie Mae Weems and Calida Rawles

and thought leaders alike

Supreme designer discovered his muse in aExplore the legacy of one of New York's most iconic street fashion labels. The book chronicles the rise and influence of Supreme, the independent brand that redefined New York City skate culture since its inception in April 1994 on Lafayette Street, Manhattan. From its rebellious beginnings, challenging the West Coast skate scene and 1990s conservatism, Supreme has shaped a unique aesthetic embraced by skaters, fashion enthusiasts, and hip hop