Tom Bower: Branson [2014] paperback RACE Dear Zoo has been a

Dear Zoo has been a firm favourite with toddlers and parents alike since its first publication in 1982

utterly immersive portrayal of love

and with the help of memory surgery

another member

Tom Bower: Branson [2014] paperback RACE Dear Zoo has been aThe image remains pristine: a charismatic high school dropout turned billionaire, whose stratospheric rise and daring exploits have won him millions of enduring admirers and made him a model for aspiring entrepreneurs throughout the world. But is this story still credible? Over the last decade, has Branson matched the expectations perpetuated by Virgin's relentless publicity machine? Or have we all been seduced by a brilliant showman? In his most